ABBY HOLMAN
social strategist | digital storyteller
Kansas City Royals: Social Media and Events Intern
If you looked really closely and at just the right time after a Royals win, you might have seen me. I'm was the one watching Salvador Perez waiting to see if he was going to "Salvy Splash" the hero of the game and was glued to my phone just in case.
As the Social Media and Events Intern for the 2017 season, I helped create and develop content for Royals social media accounts. This is anything from maintain a content calendar to chasing hot dogs in the Farmland Hot Dog Derby for a Snapchat video. I also analyzed what other teams were doing and provided recommendations as to other tactics could work for the Royals.
The events portion of my position entailed me booking and coordinating the performance of 30 bands for a stage at Kauffman Stadium. The local bands played for about an hour and a half while fans came through the gates.
Below are examples of social posts I generated throughout my time at the Royals.